Debra Underwood

Driven by a passion for the beauty, wellness, and fitness industry, I am committed to building a challenging and impactful career that aligns with my core values of agility, accountability, alignment, integrity, continuous improvement, and wellness & balance. Results-driven finance executive with 20+ years of progressive experience across accounting, financial management, and executive leadership roles. Proven track record in leading multi-entity organizations, optimizing financial operations, and driving strategic decision-making through accurate reporting and analysis. Expert in GAAP, financial reporting, audit management, and process improvement, with deep experience across SaaS, ERP systems, professional services, investment environments and tax compliance. Known for strengthening internal controls, leading high-performing teams, and implementing scalable accounting systems. In addition to my finance career, I bring more than 19 years of experience in fitness, wellness, and beauty—an industry that plays a central role in both my professional journey and personal life.

What excites me most is the opportunity to be part of a truly exceptional team—working alongside smart, driven professionals who support one another and strive for excellence together. I’m also deeply motivated by the ability to combine my financial expertise with my passion for the beauty and wellness industry, allowing me to contribute meaningful value while continuing to grow in a career that feels purposeful and aligned.

My leadership philosophy is grounded in trust, accountability, and genuine connection. I believe the strongest teams are built on open communication and a shared sense of purpose. I strive to lead with transparency, follow through on my commitments, and create an environment where people feel supported, respected, and empowered to do their best work.